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Creativity and Design Thinking: Reflections and New Paradigms

Author : Banatanwi Das Mahapatra

E-mail : banatanwi.dasmahapatra@visva-bharati.ac.in
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  • Published: June 13, 2026
Abstract

Creativity gives birth to original ideas, and design embodies those ideas through the creative process. Design thinking is instrumental in embodying the content of creation through a specific plan and its function, informed by reasoning. Something creative in a true sense necessarily undergoes a certain structural procedure from the time of conceiving an idea to the final product. And the essence of that structural procedure comes out of design thinking. The term “creative” refers to a person (creative person), process (creative process) and product (a creative product which could be an idea, performance or an artifact). This paper aims to identify and examine the formal relation between the two by reflecting upon their inter-sectional and intra-sectional paradigms. The question is how creativity as a phenomenon persists into the phenomenon of design thinking within its phenomenal purview, or the other way round. Where are the points of their entry and exit in materializing a body of thought? What are the formal features of their intra-sectional and inter-sectional association? Creativity and design thinking, as two parallel phenomena, re-create the horizon of our existence, experience, memory, and imagination by transcending and transforming an original idea into a physical being. How does this transformation happen?

I propose four steps to address the above-mentioned queries. They are – (1) to identify the structural formations of design thinking in the phenomenon of creativity (2) existential, experiential and imaginary horizon of re-creation, (3) to analyze the formal association and creative occurrences in the embodiment of an idea, and (4) to examine sense-perception in relation with a formal outcome of re-creation.
The significance of the work lies on three fundamental grounds. Firstly, it enables us to reach out to the importance of visualizing an act of creativity in association with design thinking. Secondly, it directs us on how the rational approach of design accommodates creative potentials for the growth of a creative mind. Thirdly, it justifies that every creative process essentially invokes a design in it

Keywords: Creativity, Design, Formal Association, Mind, Paradigm, Reflection

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